EBMM10: Marketing Management

Module Outline:
"This course provides a sound foundation to the subject of Marketing for students who have not studied marketing before. It explores the combination of marketing theory and practice; and introduces students to the systematic development and implementation of marketing plans and strategies in a competitive international business environment. The focus is on decision-making processes related to the organisation and its markets in accordance with marketing management principles. The course is has many practical elements but also provides the conceptual tools necessary for managers to abstract, analyse, understand and predict existing and future markets and customers. Contemporary and persuasive issues such as the increased globalisation of markets, the importance of changing technologies (particularly ITC) and the impact of social and ethical considerations on marketing decision making are recognised and integrated into the course."

Project Overview:
This project involved producing a marketing plan for development of a new business venture for an Eastern European country. Our report (see documents section for a copy) looks at establishing a business-to-business web development company providing websites, intranet, extranet and online procurement services to customers in Slovenia.

Project Developers:
This report was developed alongside James Gawn and Gareth Thomas.